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Daniella McBride
Daniella McBrideEvent Specialist

Daniella runs the room for some of ICE's biggest sporting and entertainment days. She has spent her career inside corporate hospitality, building out the sales floor at Imperial and training new hires alongside her own client work. Royal Ascot, Wimbledon and concert nights at the Royal Albert Hall are her natural territory. She knows the gap between a good corporate day and a brilliant one is usually in the details no one notices until they don't happen. Based in London.

Areas of expertise

Royal AscotWimbledonCorporate hospitalitySalesPremium sportingEntertainment

Discover Daniella

Daniella’s favourite experiences

Ascot Racecourse
Luxe
Horse Racing

Royal Ascot

A day at Ascot with private box dining and Simon Rogan menu

Enclosure accessChoice of dayReserved seats
Panoramic view of Centre Court at the All England Lawn Tennis Club, Wimbledon
Tennis

The Championships, Wimbledon

Centre Court tennis at SW19

Centre CourtReserved seatStrawberries
Goodwood Festival of Speed
Motorsport

Goodwood Festival of Speed

Trackside dining and paddock access at Goodwood

MotorsportPaddock accessEnclosure access

Daniella’s articles

The interior of the Belmond British Pullman dining carriage with white linen tables
Travel & Culture
Luxury HospitalityVSOEBelmond British Pullman

The Best Luxe Corporate Days in the UK and Europe

What 'luxe' means on a corporate day, and the dozen across the UK and Europe that earn it.

5 min read16 May 2026
Aerial view of Tower Bridge, the Thames and the City of London skyline
Football
LondonClient HostingB2B Entertaining

The Best Places to Take Clients in London

Twelve picks across sport, theatre and restaurants that ICE can actually book for clients in London.

5 min read16 May 2026
Glyndebourne Opera House in the Sussex Downs
Theatre
GlyndebourneDress CodeOpera

The Glyndebourne Dress Code: Why It's Black Tie in a Field at 4pm

Black tie at 4pm on a lawn works at Glyndebourne. The 90-minute picnic interval, since 1934.

8 min read06 May 2026
Henley Royal Regatta on the River Thames at Henley-on-Thames
Rowing
Henley Royal RegattaDress CodeRowing

Henley Royal Regatta dress code: what the Stewards enforce

Henley's Stewards' Enclosure enforces a real dress code: blazers and ties, hemlines below the knee.

8 min read01 May 2026
A lady wearing a blue hat at Royal Ascot Ladies Day
Horse Racing
Royal AscotLadies DayDress Code

Royal Ascot Ladies' Day Outfits: A Hat-by-Hat Field Guide

Hat rules, dress codes and the specifics stewards check at the Royal Ascot gate, by enclosure.

6 min read08 Apr 2026
Smartly-dressed men and women in the audience at Royal Ascot
Horse Racing
Royal AscotDress CodeHorse Racing

Royal Ascot dress code for men: the rules and the common mistakes

Morning dress rules are simple; the details catch most men out. What stewards enforce.

7 min read03 Apr 2026
Royal Albert Hall in Kensington, London at dusk
Concerts
Royal Albert HallDress CodeLondon

The Royal Albert Hall Dress Code: From the Proms to Cirque du Soleil

No enforced dress code at the Royal Albert Hall. What you wear depends on what you're seeing.

6 min read30 Mar 2026
Crowd watching a horse race at Royal Ascot
Horse Racing
Royal AscotDress CodeHorse Racing

What to Wear to Royal Ascot: A Guide to Every Enclosure

Four enclosures, four dress codes. What each requires, and the rules people miss at the gate.

6 min read26 Mar 2026
The Royal Opera House in Covent Garden, London
Theatre
Royal Opera HouseDress CodeLondon

The Royal Opera House Dress Code: What You Can Actually Get Away With

No enforced code: smart-casual most nights, cocktail for first nights, black tie for galas.

7 min read20 Mar 2026

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Cameron CleaverSenior Account Manager
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Chloe BurchellEvent Manager
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Emma HarrodSales Floor Manager
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Sian JonesSenior Event Manager

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