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Sian Jones
Sian JonesSenior Event Manager

Sian runs ICE's racing-season operations from the Midlands and knows Cheltenham Festival the way most people know their high street. She started in hotels — a long run at Jurys Inn included — before moving into events, and that hospitality background shows in how she runs a day on the ground. Grand National, Cheltenham, Glorious Goodwood, Goodwood Revival: if it's a horse or a country house with a flag flying, it's on her list. Based in Leicester.

Areas of expertise

Cheltenham FestivalGrand NationalGlorious GoodwoodGoodwood RevivalRacingEvent operations

Discover Sian

Sian’s favourite experiences

Cheltenham Festival
Horse Racing

Cheltenham Festival

Cotswolds jump racing with Michelin dining or trackside box

Jump racingEnclosure accessCotswolds stay
Aintree Racecourse
Horse Racing

Grand National

Private balcony dining overlooking Aintree's home straight

AintreeEnclosure accessNational day
Goodwood Revival
Motorsport

Goodwood Revival

Trackside at Goodwood Revival, paddock access and chef's table

Vintage racingEnclosure accessDress code fun

Sian’s articles

A vintage Southdowns double-decker bus on Goodwood Revival day
Motorsport
Goodwood RevivalDress CodeMotorsport

Goodwood Revival Dress Code: Vintage Done Right (and Wrong)

Tweed, tea dresses and trilbies at September's historic motor meeting. What gets you in.

8 min read10 May 2026
Race-day crowd at Cheltenham Racecourse
Horse Racing
Cheltenham FestivalDress CodeHorse Racing

Cheltenham Festival dress code: smart means tweed and mud

Cheltenham has no official dress code. The unwritten one: tweed, boots, a waxed jacket for rain.

4 min read08 May 2026
The Cheltenham Racecourse grandstand on a Festival race day
Horse Racing
Cheltenham FestivalHorse RacingHospitality

A Day at Cheltenham Festival

What a Cheltenham Festival day actually looks like, from the Roar to Gold Cup Friday.

5 min read13 Apr 2026
Aintree Racecourse grandstand and the Grand National course
Horse Racing
Grand NationalHorse Racing

The Grand National Course Explained: Every Fence, Every Story

A fence-by-fence guide to the Grand National: Becher's Brook, the Chair, the stories.

9 min read11 Apr 2026
Horses thundering down the Goodwood straight with the Sussex Downs behind
Horse Racing
Glorious GoodwoodDress CodeHorse Racing

Glorious Goodwood Dress Code: Linen, Panamas and the Sussex Downs

Goodwood's dress code by enclosure: linen, Panamas and the relaxed cousin of Royal Ascot.

7 min read01 Apr 2026
Vintage red Ferraris with period-dress spectators at the Goodwood Revival
Motorsport
Goodwood RevivalMotorsport

What Happens at Goodwood Revival: Inside the Last Pre-1966 Motor Race

A three-day historic motor race at the original Goodwood circuit, every September, in period dress.

8 min read27 Mar 2026
Cheltenham Regency architecture along the Promenade
Travel & Culture
CheltenhamTravel GuideCotswolds

Things to Do in Cheltenham Beyond the Festival

Britain's most complete Regency town beyond the March racing: Promenade, Pittville, Montpellier.

9 min read19 Mar 2026

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