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Emma Harrod
Emma HarrodSales Floor Manager

Emma runs the sales floor at Imperial Corporate Events and is the person to ask if you need a seat at a sold-out fixture. Test cricket, Six Nations weekends, Ryder Cup, last-minute concerts: she has the supplier book that makes them happen. She started in hospitality and moved into sourcing because she liked the puzzle of getting the right seat at the right price for the right client. Knows Wimbledon and Royal Ascot from twenty different angles.

Areas of expertise

Ticket sourcingWimbledonRoyal AscotCricketRugbyRyder Cup

Discover Emma

Emma’s favourite experiences

View across a golf course green

2023 Ryder Cup

Bethpage Black, 3 days of Ryder Cup golf

Match-play golfClubhouse access3 days
Cheltenham Festival
Horse Racing

Cheltenham Festival

Cotswolds jump racing with Michelin dining or trackside box

Jump racingEnclosure accessCotswolds stay
Lord's Cricket Ground
Cricket

England v India - Test Series

A day of Test cricket at Lord's or The Kia Oval

Test cricketPrivate suiteReserved seats

Emma’s articles

Strawberries and cream in the iconic Wimbledon dish
Tennis
WimbledonTennisLondon Summer

The Best Way to Build a Day at Wimbledon

Gate 5 before noon, Centre Court, lunch at Renshaw, then the Crooked Billet for a pint.

4 min read16 May 2026
Elegant afternoon tea service with tiered cake stand, pastries and cream on white tablecloth
Tennis
WimbledonTennis

Wimbledon Strawberries and Cream: the maths behind a tradition

Wimbledon serves 34,000kg of Kent strawberries and 10,000 litres of cream over the fortnight.

9 min read13 May 2026
Centre Court at the All England Lawn Tennis and Croquet Club
Tennis
WimbledonDress CodeTennis

What to Wear to Wimbledon: From Centre Court to the Hill

No published dress code at Wimbledon. What you wear depends entirely on where you're sitting.

5 min read29 Apr 2026
Horses racing on the track at Royal Ascot
Horse Racing
Royal AscotRoyal EnclosureHorse Racing

The Royal Enclosure at Royal Ascot: How It Works and Why It Matters

The only Royal Ascot enclosure with closed membership: how the badge, sponsors and dress code work.

5 min read27 Apr 2026
Ladies in colourful hats and summer dresses watching the racing at Royal Ascot
Horse Racing
Royal AscotLadies DayHorse Racing

What is Ladies' Day at Royal Ascot? The Tradition Explained

Royal Ascot's Thursday, built around the Gold Cup since 1807 and the Royal Procession from 1825.

5 min read24 Apr 2026
Panoramic view of Lord's Cricket Ground during a match
Cricket
The AshesCricket

The Ashes Urn: The Strangest Trophy in Cricket Explained

A four-inch terracotta urn of burnt cricket remains: the 1882 trophy that never leaves Lord's.

9 min read22 Apr 2026
Fairway view of Bethpage Black Golf Course
Golf
Ryder CupGolf

How the Ryder Cup works: Foursomes, Fourballs, Singles Sunday

Europe vs the USA across 28 matches over three days. First to 14½ points takes the Cup.

9 min read19 Apr 2026
Allianz Stadium Twickenham — England rugby home ground
Six Nations
Calcutta CupSix NationsRugby

What is the Calcutta Cup? The Six Nations' Strangest Story

Made from 270 melted silver rupees by a dissolving Calcutta rugby club in 1878. Still contested.

8 min read17 Apr 2026
Royal Ascot race in progress viewed across the home straight
Horse Racing
Royal AscotHorse RacingHospitality

Royal Ascot, Day by Day: What Actually Happens Across the Five Days

Royal Ascot runs Tuesday to Saturday: a day-by-day read on which day suits which corporate brief.

7 min read06 Apr 2026
Centre Court at the All England Lawn Tennis Club, Wimbledon
Tennis
WimbledonRoyal BoxTennis

The Wimbledon Royal Box: rules, tradition and the seat plan

Inside the Wimbledon Royal Box: who runs the seat plan, and when players still bow.

8 min read16 Mar 2026

Related Authors

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Cameron CleaverSenior Account Manager
Chloe Burchell
Chloe BurchellEvent Manager
Daniella McBride
Daniella McBrideEvent Specialist
Sian Jones
Sian JonesSenior Event Manager

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